On Tuesday, July 18th, HighBar Partners hosted a Marketing summit for enterprise software executives. Attended by a select group of marketing executives from leading software companies, the event included a featured speaker, presentations, working sessions, and networking opportunities. Discussion topics included:

Account Based Marketing (ABM) – discussion led by Craig Rosenberg, Co-Founder and Chief Analyst at TOPO Inc.
Marketing KPIs
Sales Development Reps (SDRs)
Marketing technology tools

HighBar Partners’ summits promote deep discussion of relevant topics, and leverage the experience of all participants. Upcoming summits will focus on the areas of sales and alliances. For those interested in participating in a future HighBar Partners summit, please inquire at summits@highbarpartners.com.